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Forget the fountain—how about the flacon of youth? Ageless Fantasy, a cocktail of pink grapefruit, mango, and pineapple, purports to be the olfactory antidote to aging. Partly inspired by a study performed by Alan Hirsch, MD, of the Smell & Taste Treatment and Research Foundation in Chicago, which found that a whiff of pink grapefruit made men perceive women to be eight to 12 years younger than their actual age, New York City entrepreneur Kumar Ramani polled men from Hong Kong to South America to determine the scents of youth: citrus, tropical fruits, and cherry blossom. Should women prepare to be duped by a “fantasy” cologne? Not any-time soon. “We found that women had an astute estimation of men’s ages,” Hirsch says. “Nothing altered their perception.”