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Caroline Kim heard about it from her hairstylist. A different woman was tipped off by her facialist. Cosmetic tattooing—inked-on brows, eye- and lipliner heretofore associated with sun-dried retirees and Michael Jackson—is becoming a time-saver as indispensable to young female power brokers as international roaming on their mobile phones.
Call the procedure what you will (and many do, dubbing it everything from “permanent makeup” to “micro-pigmentation”), going under the needle means not worrying about smudged eyeliner at a last-minute presentation—among other benefits.
“It took me about 20 minutes every morning to pencil in my eyebrows after they were overplucked when I was 23 and they never grew back,” says Kim, a 35-year-old marketing executive who recently relocated to New York City from San Francisco. She had brows and eyeliner inked on six months ago and declares the results “phenomenal, amazing,” and most important, “very natural.”