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I was pretty intrigued to read that L’Oreal Paris has just launched a new mascara which is said to contain 86% natural-origin ingredients. Called L’Oreal Bare Naturale Mineral-Enriched Mascara, this new mascara is part of the L’Oreal’s Bare Naturale mineral cosmetics collection. It’s only available in USA at the moment and while I’m not hot about mascara, this is the first time I’ve come across a mass market branded mascara that is positioned as natural. So it piqued my interest to find out more.
Hypoallergenic formula with 86% natural-origin ingredients
L’Oreal Bare Naturale Mineral-Enriched Mascara is available in three shades: black, black brown and blackest black and is described as a hypoallergenic formula of 86 percent natural-origin ingredients, including aloe, jojoba oil and Vitamin E as well as minerals. In addition, it is also paraben- and fiber-free. Yet according to L’Oreal, this mascara can create beautiful, weightless lashes enhanced with volume, length and definition. Plus the super soft, naturally-based, bristle brush provides flawless lashes with absolutely no clumps.